Comments on: theory thursday: authenticity http://archop.org/2009/06/authenticity/ improving the built environment in the san joaquin valley Wed, 18 Apr 2012 16:27:36 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: kiel http://archop.org/2009/06/authenticity/comment-page-1/#comment-2363 kiel Fri, 19 Jun 2009 05:20:07 +0000 http://archop.org/?p=524#comment-2363 Thanks for the pillars Travis. From my perspective, the development community is unstably balanced on few of the pillars listed. Thanks for the pillars Travis.

From my perspective, the development community is unstably balanced on few of the pillars listed.

]]> By: Travis Sheridan http://archop.org/2009/06/authenticity/comment-page-1/#comment-2356 Travis Sheridan Fri, 19 Jun 2009 01:05:43 +0000 http://archop.org/?p=524#comment-2356 I couldn't agree more. The new brand platform adopted by the City is based on authentic assets. There are six brand pillars: 1) Land Stewardship 2) Authentic America 3) Big City Amenities 4) Small Town Ease 5) Diverse Culture 6) Innovation A brand platform workbook was developed to allow organizations to audit not only its marketing messages, but to audit policy and human resource efforts. A brand must be aligned in numerous areas to be believed. I think it would be a good exercise for the development community to see how their projects stack up against the Fresno brand. I couldn’t agree more. The new brand platform adopted by the City is based on authentic assets. There are six brand pillars:
1) Land Stewardship
2) Authentic America
3) Big City Amenities
4) Small Town Ease
5) Diverse Culture
6) Innovation

A brand platform workbook was developed to allow organizations to audit not only its marketing messages, but to audit policy and human resource efforts. A brand must be aligned in numerous areas to be believed.

I think it would be a good exercise for the development community to see how their projects stack up against the Fresno brand.

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