The Business Journal has been contacting me allot lately for information about architecture in the San Joaquin Valley. Most of this interaction has happened because of Twitter. I think this is fantastic. One of archop’s goals has been to get architecture more regularly and accurately feature in local media. The Business Journal is setting the bar.
Most recently, Gabriel Dillard contacted me to request my employer’s participation on an Executive Roundtable focused on architecture. I diligently passed on the questionnaire to Russ Taylor AIA, partner and architect at the Taylor Teter Partnership. I also passed the questionnaire off to the board members of AIA San Joaquin.
After transcribing Russ’s responses, I put my fingers to the keys to put down some of my thoughts on the questions from an archop perspective. While I’m not a licensed architect or an executive, I fired it off to Gabriel. Below are my responses to his questions.
1. Please tell us a little about your firm.
archop is a project of the American Institute of Architects: San Joaquin Chapter. It was launched in October of 2007 as a response to the need for an improved built environment in Fresno and the greater San Joaquin Valley. The program emphasizes the importance of quality architecture, landscape architecture and urban planning by: showcasing gallery exhibitions; designing and building full scale installations; holding panel discussions on relevant architectural topics; and organizing public workshops for outreach, educational and research purposes.
2. How has the economic downturn affected business?
As a not for profit effort aimed at improving our built environment we find ourselves surrounded problems that need solutions, public art, homelessness, inner city park space. We have been able to tackle these problems with a budget under $5,000 per year. Financial donations have become increasingly rare. Our response to that is to identify scrap or surplus building materials and utilize those in our installations. Substantial contributors include: Western Building Materials, Patton Air Conditioning, Better Flooring, CBC Lighting, Shipman Fabrication, Trinity Construction, and White Pine Lumber. Economic issues have also increased our volunteer base.
3. What advice would you give business owners trying to find the right architect for their project?
While experience, referrals, and past performance should remain architect selection tools, I’d add web content is an interesting litmus test. Our world is increasingly digital and that will not change. An architecture firm with well designed web site (functionally and aesthetically) and developed web communication tools, understands the ways this technology has changed today’s economy.
4. What are the current trends in architectural design in this area, and what can we expect in the future?
I see two current trends in the region. The first is rampant in our city. That is what I call artificially flavored architecture. It is the use of branded styles that are only skin deep. Examples are Tuscan and Italianate which hardly resemble their European counterparts and achieve their look with veneers and foam details. They are popular simply because of marketing and pop culture.
A trend that gives me hope is the acceptance of sustainable design strategies into the mainstream market place. I want this to develop further and a new local vernacular will emerge that embraces our climate and locally available materials.
5. What kinds of clients are you serving these days?
We do not serve clients in the traditional fashion. In this sense my inspiration comes from my former employer Public Architecture. We treat the entire public as our clients. It is our responsibility to engage and educate the public so that they can recognize good and bad design in their daily lives and call upon political leaders, developers, and architects to provide a quality and healthy built environment for our city and region.
We are also pursuing design workshop projects with the Institute of Public Anthropology (1, 2) and research grant partnerships.
6. What kinds of projects are you designing these days?
To date archop has held 7 exhibits, 5 panel discussions, 4 public workshops, and built 2 installations. The current installation is the redevelopment on an underused park in central Fresno underneath a freeway overpass. The park will demonstrate successful planning strategies to invigorate the park and low water low maintenance landscape to ensure long term sustainability.
If you are involved in architecture feel free to answer any of the above questions in the comments. All others comment on what you’ve read here if so inspired.
