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theory thursday: branded recovery

theory thursday: branded recovery

Posted on 07 August 2009. Tags: , , , , , , , , ,

The time that we are in now is often compared to the Great Depression. Also links are made between the New Deal, WPA and other programs with the Stimulus Package, American Recovery and Reinvestment Act and other associated programs. I’m not in the position or carry any real expertise to compare and contrast [...]

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theory thursday: BLDGBLOG book

Posted on 30 July 2009. Tags: , , ,

Today, I received a copy of BLDGBLOG BOOK by Geoff Manaugh. I was intending to purchase a copy through Amazon, but then the economy caught up with me. Luckily, Mike Osegueda writer with the Fresno Bee and blogger for FresnoBeeHive received a press copy from Chronicle Books. Through twitter mikeoz wrote “i got it in [...]

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theory thursday: An Authenticity of ‘Rootedness’

theory thursday: An Authenticity of ‘Rootedness’

Posted on 23 July 2009. Tags: , , , , , ,

Dear Archop Nation, I was intrigued by the recent ‘Theory Thursday’ post concerning the concept of authenticity. Below is my attempt to further the discussion. The notion of authenticity has in it the idea of a pure, genuine original, a sort of Platonic ideal – ‘this is an authentic 1952 Tops Mickey Mantle Rookie card, [...]

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theory thursday:architecture cluster

Posted on 02 July 2009. Tags: , , , , , , ,

To build without engaging the “cluster” is impossible. To design without engaging the “cluster” is a missed opportunity. Though it had been published several years prior, I can recall being captivated by the notion of “clusters” in Michael Porter’s article in the Harvard Business Review called “Clusters And The New Economics of Competition”. As [...]

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theory thursday: value of critique

Posted on 25 June 2009. Tags: , , , , , , , , , , ,

Yesterday, our humble website strode clear over a milestone. For the first time we had over 100 visits to the site in a single day. By midnight, we actually had 184 visits. Our previous high was 79 visits, set on April 14th during National Architecture Week. We built this website back in January with the help [...]

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theory thursday: authenticity

Posted on 18 June 2009. Tags: , , , , , , ,

Authenticity is something we strongly believe in for Fresno’s built environment. What does Authenticity mean? Authentic architecture is unique to a place, it seems to fit. The building fits in both it’s geographic place as well as it’s place in time. Olive Avenue in the Tower District is authentic. Our old brick buildings downtown are authentic. Fresno’s [...]

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small stuff

Posted on 21 May 2009. Tags: , , , , ,

For the 2nd edition of Theory Thursday we focus on the small stuff. What started as an ideas competition for a small sign sponsored by the City of Fresno’s Downtown and Community Revitalization department has ballooned in to a hot debate involving community leaders, downtown advocates, graphic designers, and city leaders. So how and why did [...]

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theory thursday

Posted on 23 April 2009. Tags:

theory thursday will be a reoccurring string that will highlight a piece of scholastic architecture or introduce original theories for discussion. Yes this may get a little highbrow. “The use of energy and exosomatic artifacts (tools, books, buildings), as well as the use of symbolic artifacts (etiquette, social relations, customs), substantially accelerate the rhythm of evolution [...]

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