This Saturday 10am – 2pm at Roger Rockas Dinner Theatre there is a community design charrette for the Tower District Streetscape Plan. The architecture and planning firm coordinating the design charrette is M. W. Steele Group along with assistance from members of the Tower District Marketing Committee, Tower District Design Review Committee and City of Fresno Planning Department.
Diego Velasco Assoc. AIA, LEED AP with the M. W. Steele Group will be conducting the process tomorrow. Below he answers our questions regarding the upcoming community design charrette:
KS: What can community members expect at the community meeting? I assume this is a design charrette type setup. What kind of activities will we be doing?
DV: Folks can expect to have a fun time. We have prepared a series of “design drills” to help engage participants and walk them through the steps that we, as designers, often take in the design process. We will start the workshop with a powerpoint presentation that will highlight the fundamentals of streetscape design and key streetscape elements. Our first exercise will be a classic brainstorming session to get the juices flowing and give folks an opportunity to express their ideas, visions, and concerns. The next “drill” will be a mapping of the tower district, where we will ask everyone to identify some of the key existing conditions of the area, and finally, in the last exercise we will roll up our sleeves and get to work, proposing ideas and potential designs for the three streets we have been asked to consider: olive, fern and wishon. To assist stakeholders in this, we have prepared a series of icon stickers that depict streetscape elements (such as benches, trees, waste bins, etc.) and some cutouts of potential streetscape designs (such as bike lanes, sidewalk cafes, pop-outs, etc.). We will also have color markers and trace paper for the more adventurous, and plenty of opportunities for folks to write comments or ideas (if they prefer more anonymity).
KS: What are your goals for the outcome of the meeting? What would make it a success?
DV: We often say that as the urban design consultant we are really only the conductor, and the stakeholders are the orchestra. The quality of the music that results is highly dependent on the energy and efforts of the orchestra. We do not approach a project as an opportunity to impose our ideas, but rather, believe our role is primarily to demonstrate to folks the range of possibilities and common practices, so that they can decide what works best in their neighborhood. Our hope is that people will come out of this feeling energized and enthusiastic about the future potential of the Tower and ready to implement some of the good ideas.
KS: What is the time line after the meeting?
DV: We will take all the information gathered at the first workshop and synthesize it into a set of guiding principles, which we will use to guide our design proposals. We then will return to the community on Tuesday evening for a second workshop, where we will show some design alternatives and get deeper into the specifics of the streetscape elements and design. We hope to get a good direction as to a preferred alternative or a combination of preferred options, and will take that back to our office and develop the design in greater detail. We have tentatively scheduled a third workshop at the end of August, beginning of September, to come back to the public and present a draft streetscape design plan for comment. Beyond that, the schedule is in the hands of the City of Fresno Planning Department.
KS: Being from San Diego, what strategies will you use to ensure the final design is authentic to Fresno?
DV: The most important strategy is always to listen, listen, listen. We have several projects in our portfolio that are outside of San Diego (including the El Dorado Park Plan here in Fresno). We have found that the best way to ensure authenticity and preserve a local flavor is to research as much as possible about the area, engage meaningfully with the community, and be willing to make revisions when we don’t get it right. One idea we have come away with is that we need to engage the local arts community to help incorporate public art in the streetscape design. This may be a good way to highlight the unique “funkiness” of the Tower.
KS: What is the product that you’ll be delivering to the City of Fresno?
DV: We never fully know what the product will be until we have completed the workshops. However, in general we will complete a streetscape plan that will include a summary of the ideas and concerns expressed in the workshops, a design plan for each of the three street segments in our project area, a series of perspective “vignettes” or renderings depicting the key concepts, a palette of streetscape elements appropriate for the area, some discussion about streetscape best practices and references.
KS: What are some projects in your resume that are similar to the Tower District Streetscape Plan?
DV: We have designed some major avenues in the City of National City, we also prepared streetscape designs for the San Diego Naval Training Center Reuse and Precise Plan and for the Yokohl Ranch Town Center Design Guidelines.
Like Diego said , so please attend the workshop Saturday, July 25, 10:00 am – 2:00 pm at Roger Rockas Dinner Theatre (1226 N. Wishon just North of Olive Ave.) Bring your energy, bring your ideas.
Diego’s bio from http://mwsteele.com:
Diego brings a broad view of architecture to MW Steele Group since joining the firm in 2007. With degrees in city planning and urban planning, he approaches design as an all inclusive process. As an integral part of our urban design and planning practice, he has opportunity to include architecture, urban design, landscape architecture and planning to some degree in each project. This connective way of thinking makes him flexible, and diverse in his skills. Diego’s ability to conceptualize projects, whether detailed and technical or more broad in nature makes him an asset to any project team.
Diego has worked in private practice as well as with municipal planning and development agencies, giving him an understanding of both sides of the planning process. He is technically adept with graphic software programs as well as being an exceptional artist in hand drawing. Diego’s talents have been recognized with several honors and design awards.
Diego Graduated from the University of Washington with a Master’s degree in Urban Design in 2006 and the University of California, Berkeley with a Bachelor’s degree in Architecture in 1999.
