We have been working in collaboration with graphic designer Floyd Sanchez of Anti Laboratories. The goal being the development of archop park wayfinding and place making signage.

Above is the conceptual design of monument signage that we propose locating at the major entries to the park. The form is inspired by the gateway signage to Kearney Boulevard. The gateway was built in 1933 designed by architect Charles Franklin.
Signage and sense of entry are powerfully tools in evoking a sense of place and community. These new gateway signs will provide park users with that.

Additionally, this for this design we draw on our experience working with sheet metal, specifically stainless steel on the art & architecture installation. The design of the fin shown would be stainless steel formed using a plasma cutter. While a striking design move with interesting shadow play, it also has an important purpose. Signage is often a magnet for graffiti and vandalism. By the words being voids, no spray paint can cover up the meaning. Also stainless steel is a rigid material with various options for cleaning.

Other signage throughout the park denoting spaces and uses, will employ a similar graffiti and vandalism resistant strategy. It is our hope that this strategy will have minimal maintenance costs and stand the test of time.

Comments are welcome.

The time that we are in now is often compared to the Great Depression. Also links are made between the New Deal, WPA and other programs with the Stimulus Package, American Recovery and Reinvestment Act and other associated programs. I’m not in the position or carry any real expertise to compare and contrast the economics and effectiveness of the programs. However, I’ve been having a thought pattern flowing regarding a direct comparison of the design of those.

While, I wasn’t alive during that time, it seems clear the WPA was visible in communities making things happening and getting people to work. It’s evident in Fresno from the concrete stamped with WPA in the Tower District to the Chandler Airport.

There also seemed to be a concentrated effort to leverage design for education and raising moral. I’ve always been a fan of the depression era WPA posters. And frankly there are allot of them. Good design makes a world of difference.

My point here is the current Stimulus and ERRA do not seem as well branded as the New Deal and WPA. To me it seems that there should be more educational graphic content on the street. Perhaps that is why many in this country struggle to understand exactly what the program is doing and how it effects us.

Compare these two signs. The one on the left uses 1 icon, 2 logos and 13 words to convey it’s message. The one on the right clearly conveys is message with only 2 words and 2 acronyms which is also its logo. Please share your thoughts on this topic.

While searching for a news article from the Fresno Bee, I stumbled upon an amazing resource. It was a webpage called Super Signage Fresno, CA. I’ve had a little obsession about signage for the past couple of months.

Unfortunately, THE FRESNAN stole my thunder and posted this early today. He pulled it from my twitter feed when I discovered the site yesterday. Mike has become an archop groupie giving the site his Bloggiest Moment of the Week for two weeks in a row. With lots of link love, I’ll let this one pass. But Mike, remember, the built environment is the realm of archop, stray too far and we will school you.

Now that that little blog warfare is out of the way… Digging deeper into the site called www.agilitynut.com, we see that Deborah Jane has collected an amazing inventory of Roadside Architecture from across the country. You can search type and even browse signage by place. There are even a sampling some of my favorite architectural styles including Art Deco and Mid-Century. I have not read much about the author yet. So, I’m wondering what is her method is for collecting all of this data. But one thing is sure, we’ll continue to use it at a resource.

In the sampling of Art Deco architecture. I saw this building. While slurping some Pho you may have noticed this architectural gem called the Ivory Tower. “The Ivory Tower stands in the parking lot of the Mayfair Shopping Center. The shopping center was built in 1945 and has since been remodeled. This remaining structure was used as the Administration Building and might also have contained a clothes shop.”

Take some time exploring the site. I’m sure it not comprehensive, so what are your favorites? What was missed?

I’m amazing in how much articulation there used to be in signage. It was part of the architecture not just the lighted boxed with replaceable copy that is so prevalent today. How do we get back to that? Where are the missed opportunities?

The Business Journal has been contacting me allot lately for information about architecture in the San Joaquin Valley. Most of this interaction has happened because of Twitter. I think this is fantastic. One of archop’s goals has been to get architecture more regularly and accurately feature in local media. The Business Journal is setting the bar.

Most recently, Gabriel Dillard contacted me to request my employer’s participation on an Executive Roundtable focused on architecture. I diligently passed on the questionnaire to Russ Taylor AIA, partner and architect at the Taylor Teter Partnership. I also passed the questionnaire off to the board members of AIA San Joaquin.

After transcribing Russ’s responses, I put my fingers to the keys to put down some of my thoughts on the questions from an archop perspective. While I’m not a licensed architect or an executive, I fired it off to Gabriel. Below are my responses to his questions.

1. Please tell us a little about your firm.

archop is a project of the American Institute of Architects: San Joaquin Chapter. It was launched in October of 2007 as a response to the need for an improved built environment in Fresno and the greater San Joaquin Valley. The program emphasizes the importance of quality architecture, landscape architecture and urban planning by: showcasing gallery exhibitions; designing and building full scale installations; holding panel discussions on relevant architectural topics; and organizing public workshops for outreach, educational and research purposes.

2. How has the economic downturn affected business?

As a not for profit effort aimed at improving our built environment we find ourselves surrounded problems that need solutions, public art, homelessness, inner city park space. We have been able to tackle these problems with a budget under $5,000 per year. Financial donations have become increasingly rare. Our response to that is to identify scrap or surplus building materials and utilize those in our installations. Substantial contributors include: Western Building Materials, Patton Air Conditioning, Better Flooring, CBC Lighting, Shipman Fabrication, Trinity Construction, and White Pine Lumber. Economic issues have also increased our volunteer base.

3. What advice would you give business owners trying to find the right architect for their project?

While experience, referrals, and past performance should remain architect selection tools, I’d add web content is an interesting litmus test. Our world is increasingly digital and that will not change. An architecture firm with well designed web site (functionally and aesthetically) and developed web communication tools, understands the ways this technology has changed today’s economy.

4. What are the current trends in architectural design in this area, and what can we expect in the future?

I see two current trends in the region. The first is rampant in our city. That is what I call artificially flavored architecture. It is the use of branded styles that are only skin deep. Examples are Tuscan and Italianate which hardly resemble their European counterparts and achieve their look with veneers and foam details. They are popular simply because of marketing and pop culture.

A trend that gives me hope is the acceptance of sustainable design strategies into the mainstream market place. I want this to develop further and a new local vernacular will emerge that embraces our climate and locally available materials.

5. What kinds of clients are you serving these days?

We do not serve clients in the traditional fashion. In this sense my inspiration comes from my former employer Public Architecture. We treat the entire public as our clients. It is our responsibility to engage and educate the public so that they can recognize good and bad design in their daily lives and call upon political leaders, developers, and architects to provide a quality and healthy built environment for our city and region.

We are also pursuing design workshop projects with the Institute of Public Anthropology (1, 2) and research grant partnerships.

6. What kinds of projects are you designing these days?

To date archop has held 7 exhibits, 5 panel discussions, 4 public workshops, and built 2 installations. The current installation is the redevelopment on an underused park in central Fresno underneath a freeway overpass. The park will demonstrate successful planning strategies to invigorate the park and low water low maintenance landscape to ensure long term sustainability.

If you are involved in architecture feel free to answer any of the above questions in the comments. All others comment on what you’ve read here if so inspired.

For the 2nd edition of Theory Thursday we focus on the small stuff.

What started as an ideas competition for a small sign sponsored by the City of Fresno’s Downtown and Community Revitalization department has ballooned in to a hot debate involving community leaders, downtown advocates, graphic designers, and city leaders. So how and why did such a small sign create such a big conversation?

There is a book called A Pattern Language, that is basically standard issue at the College of Environmental Design, UC Berkeley, where I got my education. That is partly because CED faculty such as Christopher Alexander wrote the book. But a larger part due to its great success at dissecting planning, architecture and design theories in to small manageable parts. Those managable part can be discussed individually and as an integrated part of the whole. The premise being that a pattern language emerges.

The book is meant more as reference guide than a read it cover to cover kind of book. It begins with large sweeping topics like: Independent Regions, Distribution of Towns, City Country Fingers, Agricultural Valleys, etc. But as the book progresses its focus narrows to smaller more manageable theories like: Pools of light, warm colors, ornament, paving with cracks between the stones, climbing plants, raised flower beds, canvas roofs, seat spot, etc.

These small things are important and sparked a huge discussion about one little sign because they are tangible. We can much more easily grasp the idea of a sign or a bench because we have intimate experience with them. And it is the details that make a world of difference in design and our experience of the built environment.

Please share some of the small things that have caught or your eye or intrigued you in Fresno or other cities.